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Welcome to The IDT Group's Hospitality Literature section of our web site. Hopefully the information below will enlighten your knowledge. (Please note: References to processes for various services related to postal hygiene - including National Change of Address Processing (NCOA) in connection with list management - are performed by a non-exclusive licensee of the United States Postal Service.) | |||
| 'Wikis and Widgets and Blogs! Oh, My!' - What Web 2.0 Means To Hospitality | |||
| Document Type: New Product | |||
| Published: January 2008 | |||
| Format: online | Pages: 3 | Size: 52 KB | |
| Abstract: What exactly is Web 2.0? The term "Web 2.0" refers to the next stage in the evolution of the Internet to shift even more "power" to individual users. You’re probably more familiar with Web 2.0 than you realized. | |||
| Topics: Customers, Hospitality, Blogs | |||
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| Guest Management System (GMS) | |||
| Document Type: New Product | |||
| Published: June 2006 | |||
| Format: PDF | Pages: 2 | Size: 52 KB | |
| Abstract: IDT's GMS provides hotels and resorts with a completely integrated and highly cost-effective solution to manage day-to-day CRM and Marketing initiatives. GMS is a solution that integrates Database Management, E-Communications, Web-based tools and interfaces and personalized Account Management Services. | |||
| Topics: Customer Marketing, Hospitality, e-Letters, Reporting, Data Quality | |||
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| "Loyalty Stories" Version 1 | |||
| Document Type: Research | |||
| Published: June 17, 2003 | Source: Multiple | ||
| Format: PDF | Pages: 24 | Size: 249 KB | |
| Abstract: IDT gathers interesting and informative articles concerning successful customer management from various public sources. We seek out information for our clients and colleagues that provoke thought and ideas and demonstrate best-in-class practice. We have two versions, please specify which you would like. | |||
| Topics: Customer Marketing, Customer Loyalty, Case Studies, Hospitality | |||
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| The IDT Group: CRM For Hospitality Overview | |||
| Document Type: Informational | |||
| Published: May 1, 2003 | Source: The IDT Group | ||
| Format: PDF | Pages: 11 | Size: 276 KB | |
| Abstract: Are your guests loyal? Do you service your high-valued guests in a profitable manner? IDT is now expanding their core services beyond database design, creation and maintenance for the hospitality industry. In order to answer these questions effectively, hoteliers need to have a handle on who their customers are, what they truly need and want from the hotel, and how to conduct relevant dialogue on and off property sites. IDT now helps their clients put guest-focused plans in place that build solid discipline in all of these areas. | |||
| Topics: CRM, Hospitality | |||
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| "ResortQuest Gets 1,791% Return From DM Campaign" | |||
| Document Type: Case Study | |||
| Published: September 15, 2002 | Source: Incite Response | ||
| Format: PDF | Pages: 2 | Size: 1,065 KB | |
| Abstract: ResortQuest International wanted to lock in reservations from past guests with timely seasonal mailers. ResortQuest relied on IDT’s guest marketing database management expertise and Incite Response’s ability to produce highly personalized mailers based on past booking history. With ResortQuest’s 30-plus local operating companies, the goal was to cost effectively create, target, fulfill and track a serial direct marketing program without taxing their corporate resources. Learn more about how we made it happen. | |||
| Topics: Direct Marketing Success Story | |||
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| "Wild Dunes Resort Gets 2,400% Return From DM Campaign" | |||
| Document Type: Case Study | |||
| Published: September 15, 2002 | Source: Incite Response | ||
| Format: PDF | Pages: 2 | Size: 366 KB | |
| Abstract: The Wild Dunes Resort was seeking a cost effective and creative way to increase its business with meeting planners. The IDT Group and Incite Response worked together with the Wild Dunes from concept design, database analytics, fulfillment of highly personalized mailers and campaign ROI measurement. Learn more about the success of our approach from the client’s perspective. | |||
| Topics: Direct Marketing Success Story | |||
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