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Questions | |
1. What does my guest database look like in terms of Recency-Frequency-Monetary (RFM)? Answer 2. How did my last major marketing campaign perform? Answer 3. What are my top feeder markets for Leisure Weekend Business, both Peak and Off-Season? Answer 4. What is the demographic profile of our top Leisure guests? Answer 5. Can I have a list of e-mail addresses for an e-blast promoting our Holiday Season weekend getaways? Answer | |
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| Answers | |
1. What does my guest database look like in terms of Recency-Frequency-Monetary (RFM)? | |
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| 2. How did my last major marketing
campaign perform? | |
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| 3. What are my top feeder markets for
Leisure Weekend Business, both Peak and Off-Season? Peak  Off-Season
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| 4. What is the demographic profile of
our top Leisure guests? Age Income House
Value | |
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| 5. Can I have a list of e-mail addresses
for an e-blast promoting our Holiday Season weekend getaways? | |
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The IDT Group · 161 Leverington Ave · Philadelphia, PA 19127 · 215-487-3102 · 215-487-3110 (fax) |
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