Committed to delivering true CRM? Somewhat confused by so many CRM applications, software products, systems? While you struggle with getting your thoughts in order about what's being offered in the marketplace it would serve you well to keep these few rules in mind about what's required for true CRM.

True CRM can only be as good as the quality of the database that drives it – and that depends completely on the processes that go into designing, building and maintaining it.

True CRM can only work if what you know about your customer is complete and accurate – and that depends on collecting data from your many operational touchpoints and applying all of the appropriate processes to insure accuracy.

True CRM can only work if information is delivered in a readily-usable format at the touchpoint at the right time – and that depends on data being logically organized and accessible through user-friendly interfaces for recognizing guests, anticipating needs and creating truly memorable experiences.

True CRM when coupled with sound marketing strategies can be a wellspring of customer loyalty – but only so long as you can identify the guests with real value (present or potential) and can track their consumption for rewards.

IDT's Guest Management System makes true CRM
a reality by...

• Providing a web-based, consolidated view of customers
• Displaying a 360º view of the total customer relationship
• Profiling each customer's past consumption patterns
• Reporting key touchpoint data (requests, notes, comments, service issues)
• With a web-based interface for staff to produce profiles on-demand 24/7
• And profiles organized by department for efficient and timely action